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Donne une vision globale de la communication marketing dans le cadre de référence de la stratégie marketing. Présente les techniques composant le mix de communication pour, ensuite, les organiser dans la stratégie de communication en fonction des champs d'application envisageables (grande consommation, business to business, services).
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Marketing --- marketingplan --- 369.1
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Marketing --- marketing --- marketingplan --- 369.1 --- #KVHB:Marketing
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marketing --- Distribution strategy --- detailhandel --- 369.1 --- marketing, marktonderzoek, marktanalyse
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Applied marketing --- marketing --- 369.1 --- Marketing --- Marktonderzoek --- Marketing - Marktonderzoek - Marktanalyse
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Marketing --- #KVHB:Marketing --- 369.1 --- marktonderzoek --- marketing, marktonderzoek, marktanalyse
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Marktonderzoek --- 369.1 --- marktonderzoek --- 658.8 --- Projectonderwijs --- marketing, marktonderzoek, marktanalyse
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Na zijn boek "Prospecht, het aanboren van commercieel succes" uit 2016 gaat Jack Berben dieper in op het verbeteren van commerciële vaardigheden voor technisch talent. Hierin beroept hij zich op zijn uitgebreide, jarenlange ervaring met het bezoeken, observeren en helpen van klanten in het gezelschap van technische talenten. Hij legt daarbij diepere systemen bloot achter steeds meer eisende klanten die snel en correct geholpen willen worden door de juiste personen met de juiste middelen. Subtiele communicatie in alle facetten en jezelf steeds aanpassen, blijken de basis te zijn waarop verder succes steunt. Dit boek is erg toegankelijk, eerlijk, praktisch en hierdoor ook direct toepasbaar.
marketingcommunicatie --- communicatievaardigheden --- communicatie --- Mass communications --- 369.1 --- Marketing --- Klantenbinding
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Marketing --- 369.1 --- communicatie --- marketing, marktonderzoek, marktanalyse --- Marketing.
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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. From a top author team with a wealth of experience in the industry and the academic field, Identifying Hidden Needs is full of practical examples and case studies on real products and services. From Coca-Cola to Bentley, Procter and Gamble to IKEA, Identifying Hidden Needs explains why these companies have been so successful.
369.1. --- Marketing research. --- New products. --- Marketing research --- New products
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